CONCEPT
@casa_nft creates, scans and destroys artistic interventions for Exhibitions and Events. Artists and producers always contribute Art and Technology values to create opportunities for Business, Market and Culture.
CREATE
Artists and Creators make artistic interventions in a building.
DESTROY
The entire building is destroyed and all artworks will only exist on digital.
SCAN
All artworks are digitized in high resolution.
Demolition produces new digital photo, video and audio files.
@casa_nft proposes business models such as exhibitions and events of hybrid artistic products resulting from these creative interventions. Thus, it is possible to organize, implement and produce ideas involving forms of artistic and cultural expressions, generating market opportunities for other areas directly and indirectly with art and technology helping in this innovative process.
In 2021, MUZER picked a group of artists, muralists and graffiti artists who met for three months to paint a 2,400 squared meter mansion in Morumbi, a neighborhood in the city of São Paulo.
Entitled @casa_nft, the project turned the area into a large art gallery with a date to be destroyed. The mansion was demolished, but before that all the paintings were digitized and transformed into media for the generation of cryptoarts using NFTs.
WE ARE PROUD OF THESE NUMBERS
1
House
73
Artists
135
Artworks
2,400m²
of Paintings
6.2T.B
of Digital Content
THE DELIVERY OF CULTURE
The general public benefits from access to all content generated in audio, video, information and knowledge through digital media.
Other opportunities will be the exhibitions funded by supporters, public institutions and sponsors featuring reproductions of photos, videos, projections and exclusive interactions with the arts.